1. Reviewed a manufacturing orientated business with project focus on maximising value for a potential future exit by owners.
Identified serious weaknesses in customer experience
Developed a plan to strengthen sales and marketing capability and build potentially transferable IP in this space, and fix customer inadequacies.
Prioritised technology investment to support improvements
Provided o ngoing change management support to CEO
2. Provided due diligence on the acquisition of a major industrial equipment company for an investor group.
Assessed the quality of the existing customer experience and transferability of sales and marketing IP
Identified opportunities for quick wins through sales and marketing best practice
Assessed the viability of integrating a finance business into the acquisition target and provided advice on how these products should be developed to best meet the customer's needs
Reviewe d the technology roadmap against the new business priorities
3. Advised a software company in the healthcare space on how to embrace the principles of disruption to gain a significant competitive advantage.
Prioritised speed of customer acquisition ahead of product range extension to gain a first mover advantage
Simplified the solution and narrowed the focus to achieve faster sales
4. Guided a UK based energy retailer to develop their customer value proposition and go to market strategy to disrupt the existing market malaise.
In depth customer experience analysis and distillation of core customer needs
Creating a differentiated and simplified market offering in a highly competitive, complex and largely homogenous market.
Scoped and prioritised software application innovation roadmap in order to prioritise customer value creation